Laura Crenshaw founded Mythulu in September 2018, with a mission to Stabilize and Expand the Storytelling Industry.

Laura is passionate about the economics of art. She holds Business Entrepreneurship B.S. from Arizona State University, where she was a three-time nominee and top-five semifinalist for the Turken Award.

She writes both fantasy and non-fiction (including professional ghostwriting), publishes articles regularly on business and storycraft, and serves as editor-in-chief for Mythulu Magazine.

Her cross-disciplinary skillset makes her uniquely prepared to bring efficiencies of business-at-scale into the highly independent world of writers.


🚀 Interview with John Goodwin, President of Writers of the Future

📚 Interview with Kobo Writing Life

👻 Interview with Mark Lefebvre on Stark Reflections Podcast

🗽 Newspaper Interview with Jesse Tannous for Northeast Valley News


Read Laura’s articles on business theory and publishing at This blog includes commentary on lessons learned as an entrepreneur.

Top trending articles include:

🧠 3 Missing Elements in Dan Pink’s Motivation Theory

🍍 The 32% Reason Every Author Needs a Support Team

🏁 How Grandmasters Get So Good

Laura’s latest book, Sweeter than Silence (2022) is now available for pre-order

As a ghostwriter, Laura’s specialization lies in narrative non-fiction (making self-help books wildly entertaining to read). Laura ghostwrote Neverboss (2018) on behalf of her father, Kevin Crenshaw. She has three more ghostwriting books underway, Failure for Breakfast and Customer Superheroes with Kevin Crenshaw, and Sugarproof Daddy with Jeremiah Webb, respectively. She enjoys giving great thinkers a voice.

Laura also writes fantasy for pleasure and ongoing skill growth. She looks forward to releasing her fiction debut, Written in Our Bones. 

Presentations & Videos

Rapid Mythulu Card Tutorial: Magical Power

🎢 Live Consultation: Short Story Endings with author LA Selby

🎤 Voiceover: Kickstarter Campaign Video

More About Laura

Before founding Mythulu, Laura worked as a wilderness therapy trail guide for the Anasazi Foundation for two years. She hiked in both summer deserts and winter snowstorms. She was a certified Wilderness First Responder for 5 years through NOLS. These experiences in the desert assisting at-risk youth and young adults through both medical and personal crises have left a permanent impact on her.

Although long-haul outdoor adventures have been back-burnered to vacation hobby status, she enjoys helping individuals navigate challenges with courage and pursue their inner greatness whenever the opportunity arises.

Laura is an advocate for identity discovery issues including LGBTQIA+, mental health, ED recovery, and antifragility — as well as social issues like local hunger relief and environmental health. She enjoys reading razor-sharp non-fiction as much as innovative fiction. Her current hobbies include scuba diving with her husband, backpacking, leviwand fire flow, and photography.

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